By Dr. Pradeep Nair Advertising and publicity are the means of informing as well as influencing the general public to buy products or services through visual or oral messages. A product or service is advertised to create awareness in the minds of potential buyers. Some of the commonly used media for advertising and publicity are T.V., radio , websites, newspapers, magazines, bill-boards, hoardings etc. As a result of economic liberalization and the changing social trends advertising and publicity industry has shown rapid growth in the last decade. Advertising and publicity is one of the aspects of mass communication. Advertising and publicity is actually brand-building exercises through effective communication and is essentially a service industry. It helps to create demand, promote marketing system and boost economic growth. Thus advertising and publicity forms the basis of marketing. Advertising and
career knowledge is the first key of success..