Introduction Media Economics is a field of study that is gaining considerable growth and development over last two decades. The field involves the application of economic theories, concepts and principles to study the macroeconomic and microeconomics aspects of mass media industry. Concomitant with the increasing consolidation and concentration across the media industries, media economics emerged as an important area of study for academicians, policymakers, and industry analysts. The study encompasses a variety of methodological approaches involving both qualitative and quantitative methods and statistical analysis to examine various financial, historical and policy-driven data to understand the various dimensions of media economics. As far as the theoretical understanding of the subject is concerned, the important areas of study involve macroeconomic details of specific media industries and...
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