Introduction Twenty first century is the age of Information, Communi- cation and Entertainment (ICE). Mass Media i.e. Radio, T.V, Films, Advertisement, News Media, Newspaper and magazines, has vital role to play in the development of any country and has created numerous job opportunities as well. Radio, the grandfather of electronic media is a matchless and exciting medium - handy and personal - which encourages its listeners to develop an unusual association with presenters and stations. Radio Broadcasting is a very effective and cost efficient medium for spreading information, education and entertainment to the masses. Unmatched with other medium of mass communication, radio is persistent, enterprising and friendly. In common with the rest of the creative media, Radio in the last 90 years has gone through various periods of alteration and modification like group listening to personal, analog to digital, AM to FM, Public to Pri...
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